What is SEO and why does everyone keep saying that it’s a vital part of digital marketing? SEO AKA Search Engine Optimization is an effective tool to drive Visitors to your website, improving your site’s engine ranking, volume and traffic. All major search engines such as google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to the users.
SEO is significant because it makes your website more visible, and that means more traffic and more opportunity to convert prospects into costumers. Beyond that it is also a valuable tool for brand awareness, building relationships with prospects. SEO is also an organic way of getting to that fist page of the search engine and that’s exactly why it believes in slow and steady wins the race unlike its twin SEM
SEO increases visibility which is directly connected to the ranking of your site, the higher you rank on the search engine, the more likely prospects are to see you and click through your site. The more effective your SEO efforts the higher your ranking and your visibility. It also helps to increase the web traffic; you increase traffic when you increase visibility and rankings. 33% of clicks go to the first ranking pages and the first five rankings get over 75% of all clicks
SEO also helps in creating a better visitor experience, by optimizing the site for more visibility what SEO does is that it makes your site responsive thus, consumer could operate from any tech be it mobile, laptop or computers but the load speed of your site would not change thus it makes users stick to it. Nearly 50% of consumers expects their page to load within two seconds. Thus, longer the load time, more the chances of loosing potential costumers
It also helps in getting authority over whatever is being posted on your site. Essentially, authority means that your website is trustworthy, high quality, relevant and has something to offer. Authority is what would attract these search engines towards your site.
In short SEO is important because search engines aren’t perfect and if you don’t take their proper measures then it would be your page that would need to take the fall. SEO is complex and only the best could help you with getting it right, now we don’t want to sound narcists but we are pretty much the It thing when it comes to SEO marketing and these are not our words rather these are the words of our clients. At Aniradichita we get SEO right and we make sure that it stays right.
You’re good at what you do, we are good at bringing that, into Google’s, Bing’s and Yahoo’s ranking system. So, let’s make a deal? You keep doing what you do best and we would do what we do best, that is, helping you to land your site up on that search engine rank with SEO.