Have you ever wondered what is SEM? Well guess what? You are not alone. There are lot of terms in Digital marketing that sounds the same and to a certain extent even does the same thing. SEM or Search engine marketing is the act of using paid strategies to increase visibility in the past both SEO and SEM were used to be referred as the same but now SEM is usually referring only to paid marketing.
With SEM, brands pay for ads to appear as search results on search engine results pages. They target select keywords so that when a user searches for those terms, they see an ad from their brand. The brand is charged only if a user clicks on the ad
Now, what is the difference between SEO and SEM; SEM is search marketing while SEO is optimization while SEO uses organic tactics to increase the visibility SEM tends to pay for the placement.
For your brand to find its place quicker on the search engine you would want to go for SEM. It works on different SEM platforms like Google Ads which is most widely used SEM platform. Billions of google search happens everyday and thus having google ad would increase your chances of being Infront of such a large audience
With SEM we make sure that you can on board new followers, fans or potential customers through highly targeted campaigns. Increase traffic of your website or increase the number of costumers at your physical location; all through just SEM. Moreover, we see to it that you can reach to right people on right time.
Bing ads is also one such portal which claims to connect 3 million searches that google can’t reach by serving ads on partner sites. Keywords are an important part of SEM because they are used to target the audience broad match keywords, phrase match keywords, exact match keywords, negative keywords. The targeting at SEM can also be done by setting up parameters like location, ad schedule, demographic targeting and device targeting.
For SEM campaigns to be effective, it needs to be compelling enough for a user to click on your search results and thus, after keeping all this in mind we at Aniradichita make an SEM plan for you which suits your brand and your company. We use the correct keywords in the ad copy, we do not beat around the bush and communicate to the readers directly by offering what they require be it solution or a benefit.
What are proficient in SEM. Our Aniradichita’s professionals work around the clock to get our clients reach their costumers effectively and efficiently. We strive for the best for our clients no matter what the industry or niche. A successful social media marketing strategy needs to be backed up by a dedicated team that would give their all in order to reach that goal and to be honest, Aniradichita has been doing just that for a long time. We take pride in our hard work and dedication because we know that we always have our A- Game on when it comes to helping our clients